Scope Understanding
Understand the client’s needs and advertising goals.
Initial Consultation: Schedule a meeting with the client to discuss their objectives, target audience, preferred locations, and campaign duration.
Needs Assessment: Conduct a thorough analysis of the client’s business, competitors, and industry to tailor the billboard strategy.
Proposal Development: Create a detailed proposal outlining potential billboard locations, design concepts, and expected outcomes.
Quotation
Provide a clear and competitive quote based on the agreed scope of work.
Cost Estimation: Calculate the costs involved, including design, production, installation, and rental of billboard spaces.
Quotation Document: Prepare a comprehensive quotation document that includes itemized costs, terms and conditions, and timelines.
Client Review: Present the quotation to the client, addressing any questions or concerns they may have.
Delivery
Execute the advertising campaign effectively and efficiently.
Design Approval: Work with the client to finalize the billboard design, ensuring it meets their brand guidelines and campaign goals.
Production: Oversee the production of the billboard, ensuring high-quality materials and printing.
Installation: Coordinate the installation of the billboard at the selected locations, ensuring compliance with all local regulations.
Monitoring: Monitor the billboard campaign to ensure it runs smoothly and address any issues promptly.
Quality Report and Payment
Evaluate the campaign’s success, provide a detailed report, and finalize payment.
Campaign Report: Prepare a comprehensive report detailing the performance of the billboard campaign, including visibility metrics, audience reach, and client feedback.
Presentation: Present the quality report to the client, highlighting key achievements and any areas for improvement.
Invoice Submission: Send a detailed invoice to the client, outlining the services provided and the final cost.
Payment Collection: Follow up with the client to ensure timely payment and address any billing questions or concerns.
By following this structured customer journey, your billboard advertising business can effectively manage client expectations, deliver high-quality campaigns, and build strong, long-lasting relationships with your B2B clients.
